CAMPAIGN ART DIRECTION
NIKE x SPACE JAM
Dream gig in a hurry. Our team at Nemo Design was asked to create assets for the launch of Nike’s Space Jam 2 apparel and footwear. We worked to differentiate the Nike and Converse looks, create “mini me” connections between adult, child and cartoon models, and illustrate custom backgrounds in a matter of weeks. I drew great inspiration from legendary background artist Maurice Noble for the apparel backdrops.
Art Direction, Illustrations and Footwear Photography Direction.
(On-Model Photo Direction by Emily Tate).
Photography: Swanson Studio, Tyler Ashlock, Paul Wegman
BRAND ART DIRECTION
KOROYD BRAND REFRESH
Koroyd came to Nemo Design for an updated Brand Foundation and everything was fair game except for their signature green color. I really enjoyed constructing the technical details of this brand. We aimed to soften their visual character and expand their customer base through the addition of variable greens, warm-toned photography and some hand sketched details. The logo is made of custom letterforms that intend to reflect Koroyd’s strong foundation in engineering.
Art Direction, Logo Design, Web Design.
Creative Direction: Mike Schwoebel, Nemo Design
PHOTOGRAPHY ART DIRECTION
TOMS Footwear
Art Direction, Shotlist Master, 2023
Creative Director: Matt Graff
Agency: Nemo Design
Photographer: Kari Rowe
Stylist: Beverly James Neel
TOMS needed a large variety of footwear product shots on and off model. In order to use these assets throughout the year without getting stale, they requested as many different backgrounds, textures and sets as possible. We created the illusion of different sets with varied lighting approaches, shadows, structural props and background changes. What could have been a very hectic 2-day shoot ran smoothly due to the preparation, flexibility and direction of our team.
NIKE x SPACE JAM
A closer look at the Space Jam 2 x Nike collab footwear photography. These were shot at Swanson Studio by Tyler Ashlock and Paul Wegman. 2021.
JORDAN
I spent several seasons working with photographers Jim Golden and Justin Gollmer to deliver assets for Jordan’s GTM catalog. Here are a few of my favorite shots from that era.
NIKE N7
My first client through Nemo Design was Nike N7. I explored ways to add movement to apparel and dimension to the backgrounds of these assets. To this day I greatly appreciate the freedom in concepting that this client allowed.
